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We recently completed a very successful National Rural Summit on Traffic Safety Culture June 22, 2009 in Big Sky, Montana! Over 60 speakers, panelists, and attendees met to discuss the challenges of defining and improving safety culture. Presentations by leading national and international experts and advocates from different disciplines covered specific issues related to the definition, quantification, analysis, evolution and modification of culture.  With the exception of the keynotes, each presentation was followed by a focused discussion between a panel of experts and the presenter in a public forum. 

The following presentations have been made available courtesy of the speakers and are the sole property of the originator (speaker/author). As such, they should not be used, modified, etc. without the originators express permission.

INTRODUCTION

WelcomeSteve Albert, Director, Western Transportation Institute
National Perspective – Joseph Toole, Associate Administrator for Safety, Federal Highway Administration
Traffic Safety PetitionPeter Kissinger, AAA Foundation for Traffic Safety
Traffic Safety Culture IntroductionNicholas Ward, Western Transportation Institute

WHAT IS CULTURE?  Presentations on the definition and component factors of culture broadly and in the context of traffic safety.

Traffic Safety CultureDeborah Girasek, University of the Health Sciences
Differences between Rural and Urban Traffic Safety CultureMick Rakauskas, University of Minnesota and Nicholas Ward, Western Transportation Institute
Rural Traffic Safety CulturePeter Kissinger, AAA Foundation for Traffic Safety

Panelists:
Rob Foss, Center for the Study of Young Drivers, University of North Carolina
John Lee, Human Factors Research, University of Iowa
Lawrence Lonero, Northport Associates

HOW DOES CULTURE INFLUENCE BEHAVIOR?  Presentations on models and evidence of how culture affects behavior broadly and in the context of traffic safety.

Roles of Norms on (Driver) BehaviorJeff Linkenbach, MOST of Us
State Political Culture, Public Policy, and Traffic SafetyLilliard Richardson, Truman School of Public Affairs
Improving Safety Culture with Behavior-Based SafetyDr. Michael Cantor, Quality Safety Edge

Panelists:
Capt. Glenn Hansen, Howard County Police Department
Col. Mike Tooley, Montana Highway Patrol
Rob Foss, Center for the Study of Young Drivers, University of North Carolina

FUTURE CASTING KEYNOTES. Keynote speakers identify new perspectives on modifying driver behavior by changing culture.

Value of FutureProfessor Emeritus Gerald Wilde, Queen’s University
“Just in Time” Insurance and Impact on Driving BehaviorAllen Greenberg, FHWA
The Future of Integrating Agency Traffic Safety Cultures:  Lessons from Minnesota’s “Toward Zero Death” ProgramBernie Arseneau, Minnesota Department of Transportation

HOW CAN CULTURE BE USED TO IMPROVE SAFETY?  Presentations of case studies where culture has been used or changed to promote safer driver behavior and improve traffic safety.

Changing Traffic Safety Culture in Europe:  Characteristics of Successful ProgramsDivera Twisk, SWOV Institute for Road Safety Research, The Netherlands
The Path to a Safer Traffic Safety CultureBrent Bair, Road Commission for Oakland
Case Study of Safety Health and Safety Programs on Indian Reservations (no presentation available) Mike Todd, Fort Peck’s Center for Native Health Partnerships

Panelists:
Robert Hull, Utah Department of Transportation
Bernie Arseneau, Minnesota Department of Transportation
Wes Lum, California Department of Transportation

CLOSING SESSION
MONTANA OVERVIEW - Jim Lynch, Director, Montana Department of Transportation
CLOSING REMARKS - Steve Albert, Western Transportation Institute

Disclaimer: Reference herein to any specific commercial products, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favoring by the event hosts or sponsors. Nor do the views and opinions of authors expressed herein necessarily state or reflect those of the event hosts or sponsors and shall not be used for advertising or product endorsement purposes.

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